Links and jots of Quinn - web & search marketing and more
According to the theory of neuroplasticity, thinking, learning, and acting actually change both the brain’s physical structure (anatomy) and functional organization (physiology) from top to bottom.
Neuroplasticity - Wikipedia, the free encyclopedia
If every business has an archetype….
(from Living Brands andAccount Planning)
OR
Male archetypes: Chief, Bad Boy, Best Friend, Charmer, Lost Soul, Professor, Swashbuckler, and Warrior.
Female archetypes: Boss, Seductress, Spunky Kid, Free Spirit, Waif, Librarian, Crusader, and Nurturer.
Writer’s Guide to Heroes and Heroines
….does that mean every business story works within the 7 basic plots?
Common Narratives in Storytelling
Or maybe we should look wider at the 36 Plots
Eric Raymond open source advocate and the man who inspired the opening up of Netscape/Mozilla with The Cathedral and the Bazaar comments on downsides of the GPL:
The GPL may be a community-building signalling device, but it is also a confession of fear and weakness. To believe that it matters, you have to believe that you live in a Type A universe where closed-source development is such an attractive proposition that you have to punish people for trying to move to it.
The Economic Case Against the GPL
Sizes for Leaderboard, Skyscraper etc Google AdSense Ad Formats
…. and these are the same as IAB sizes
But which adverts perform best. Here’s an older article on expected % based on advertisements layout. This data is quite dated now. This 2007 article has all the banner sizes, plus location recommendations: Website Tips
Yahoo’s survey of best response positions:
Answer Response (%)
Leaderboard 27.32%
Right rail 9.28%
Left rail 7.88%
Embedded in content 44.66%
Below the fold 1.93%
Rotating positions 4.73%
Total 100%
Useful GRID system for web layout, including Omnigraffle templates
The 960 Grid System is an effort to streamline web development workflow by providing commonly used dimensions, based on a width of 960 pixels. There are two variants: 12 and 16 columns, which can be used separately or in tandem
Domain search - with a little extra 
Cool hosted service for feedback forms:
Bright ideas are only minutes away with the online suggestion box that sorts itself.UserVoice - Customer Feedback 2.0 - Harness the ideas of your customers. Build great products. Turn customers into champions.
There is some debate about whether Wordpress plugins and Joomla extensions have to have a GPL compatible license.
The issue tends to get muddied because there are three issues rolled into one:
The GPL license states:
These requirements apply to the modified work as a whole. If
identifiable sections of that work are not derived from the Program,
and can be reasonably considered independent and separate works in
themselves, then this License, and its terms, do not apply to those
sections when you distribute them as separate works. But when you
distribute the same sections as part of a whole which is a work based
on the Program, the distribution of the whole must be on the terms of this License, whose permissions for other licensees extend to the entire whole, and thus to each and every part regardless of who wrote it.
The Free Software Foundation (the GPL authors) believe that most plugins will be covered.
If the program dynamically links plug-ins, and they make function calls to each other and share data structures, we believe they form a single program, which must be treated as an extension of both the main program and the plug-ins. This means the plug-ins must be released under the GPL or a GPL-compatible free software license, and that the terms of the GPL must be followed when those plug-ins are distributed.
Joomla and Wordpress core developers also believe that plugins or extensions must be licenced under GPL.
This quote from Joomla FAQs:
It is our opinion that most extensions are derivative works of Joomla! and must be licensed under the GNU GPL. It is possible that an extension could work within Joomla! and not be considered a derivative work according to copyright law but this would have to be evaluated on a case-by-case basis. If you believe your extension is not a derivative work we strongly recommend that you seek professional legal advice.
There is an interesting thread on how the Joomla GPL policy has evolved at the Joomla Forums Be warned it will take a least a few hours to read it all!
See also comments about Wordpress plugins:
While others comments are that plugins are not required to licensed under GPL:
If you were hoping for a definitive answer then I have to let you down. It depends on how closely a plugin is integrated with the original system! A legal opinion is required.
The owners of the relevant repositories have complete commercial freedom to determine which plugins / extensions they will list in their repositories.
Both Joomla Extensions Directory and the Wordpress Plugins directory require submissions to be GPL compatible.
The impact for developers is that it will be hard to promote an extension without being listed on the relevant sites.
Both Joomla and Wordpress restrict the use of their respective trademarks.
This may impact on your ability to use the trademarked words in domains, product names and marketing materials.
Joomla trademark restrictions FAQs
Wordpress domains policy
Discussion about Wordpress trademarks
You may be able to use trademarks under Fair Use of Trademarks rules. For example under Nominative Use you may refer to a trademark name as long as you don’t imply a relationship with the trademark holder.
DISCLAIMER: This article is not intended to give legal advice. If you have any questions about about usage of trademarks or licenses you should engage a lawyer to obtain advice specific to your circumstances
Split testing using Wordpress and Google Optimizer
The Google Website Optimizer Plugin integrates the Google Website Optimizer into WordPress blog posts and pages. It allows WordPress bloggers to insert the tracking codes required to run headline and copy tests to determine which blog copy/content drives the best conversions.
Google Website Optimizer Plugin for WordPress by ContentRobot
A good explanation of how to get hold of expiring domains. Be aware, anything useful will require competitive bidding!
Contrary to popular belief, domains do not expire when they say they do. If the owner of a domain does not renew by the expiration date of the domain, the domain goes into “expired” status….
Mike Davidson - How to Snatch an Expiring Domain
After expiry of the Locked 5 day period, domains are released. At that point a number of commercial services are avialable to bid for you. This is called Catching the Drop. And of course if someone else registers to bid, well you’ll have to bid against them. For example: http://www.namejet.com/