The Obvious?: Tom Peters is right - this is an amazing video
no comment
Links and jots of Quinn
The Obvious?: Tom Peters is right - this is an amazing video
We all have something valuable to say. Whether you’re an accountant, a computer expert, a blogger, or a good gossiper, you can earn money selling what you say to others over the phone or through email.
Ether: How It Works
Do you say:
“Hi. My name is Joe. I’m a small business owner.”
OR
“Hi. My name is Joe. I’m an entrepreneur.” ?
How you see yourself is the future now:
Small business or entrepreneurs
Its not about knocking small business. But at Kevan’s presentation he was asked by a small business owner - “How do I find time to blog. [...]
Here is an interesting take on reversing the benefits NOT features paradigm. Apples’ products designs are so strong that their advertising can take a reverse approach. Have a look at this advert. No benefits statement. And no “lifestyle” statement. Instead the product image itself tells the otaku story.Greg Hinzmann
I am working to fill out the concept that marketing IS design and design IS marketing, part of the whole Seth Godin Purple cow idea…
This is a great blog about design and how it relates to branding:
“The best designers act as advocates for the end user, working hard to create a simple, elegant, and enjoyable [...]
Punk marketing == otaku marketing ? Punk Marketing: Get Off Your Ass and Join the Revolution
It’s a critical question to consider before embarking on all the effort and money that will be set in play. Remember, in a social media/marketing strategy you’re not just paying Google for click-through ads each month. You’re directly involving yourself, your time and your money by building an ongoing relationship with your web traffic.
Leverage Social [...]
Copywriting and ethics–where do you draw the line? - Copywriters Board
Jack from Motivatories asked me last night what is the difference between a wiki and a blog, and I said something along the lines that a wiki is a “collaboration tool that leads to consensus text” whereas a Blog allows for “statements to be made to stimulate discussion via comments” so represents adversarial style of [...]
Mind Tools - Management Training, Career Training and Leadership Training.