If you’ve heard it once, you’ve heard it a thousand times: subject lines matter when it comes to email marketing. Think of subject lines like the headline of a newspaper article. If it grabs you, you start to read. If the first few paragraphs keep you engaged (similar to an email sweet spot), you keep on going.
Man Bites Giraffe: Some Awesome (and Awful) Email Subject Lines by MarketingProfs
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