I am working to fill out the concept that marketing IS design and design IS marketing, part of the whole Seth Godin Purple cow idea…
This is a great blog about design and how it relates to branding:
“The best designers act as advocates for the end user, working hard to create a simple, elegant, and enjoyable experience for them. That works well when the users and customers are one and the same. However, very often there are intermediary customers that must also be considered. Maybe that’s a little more marketing strategy than designers want to be accountable for, but ignoring the needs of the customer and solely focusing on the needs of the user can be a losing strategy. Designers need to keep that in mind just as much as marketers do.”
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