Vision: see it, feel it, here it (now)
Would you take it, physically? Yes
Then its yours!
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quinception.com
Links and jots of Quinn – web & search marketing and more
Archive for June 1st, 2008
We often review a prospective customer’s website and talk about issues with their copy. One theme we always talk about is re-phrasing the copy away from being about “the company” and turning it into statements of benefit – a focus on the customer WIFM (Whats in it for me!).
This is a good start…. but [...]
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If you want to stir your audience on a rapidly growing community site, take advantage of what we learned—hire a community manager. Or two. You’ll need a clever communicator with a lot of experience being online to help welcome people and provide ongoing support as your community grows. Show your personality and be available.
A List [...]
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Today gambatte and gambarimasho (gahm-bah-ree-mah-show!) – Let’s do our absolute best! – are two of the most used words in the vocabulary of the Japanese. They are used in work situations, in sports, in games of any kind, in learning any kind of skill, and especially in any kind of competitive activity.
Gambatte! (Gahm-baht-tay!) – A [...]
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Imagine destroying a Coke vending machine with a machine gun….imagine doing it on stage!
Imagine the impact on your audience.
Kevin Roberts did it as the CEO of Pepsi (Canada).
[Reference Kevin Roberts - Lovemarks: The Future of Brands]
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Niche == Position == Remarkable story
Its about finding the right intersect, between passion, money, and uniqueness.
Jim Collins.com | Building your Company’s Vision
If you think about it, this is similar as Seth’s concept
your passion + customer’s passion = otaku marketing
The difference is the “economic engine”. I think Seth’s sees the $ as a natural result, [...]
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A key problem with mission and vision statements is that businesses are commonly not disciplined enough to commit to them, especially because they are difficult to execute in a practical or sustainable way. Furthermore, mission statements seem to go out of fashion at every turn of leadership or change in season. As such, how can [...]
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