Links and jots of Quinn – web & search marketing and more
Amit Singhal and hundreds of other Google engineers are constantly tweaking the company’s search engine in an elusive quest to close the gap between often and always.
Google Keeps Tweaking Its Search Engine – New York Times
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However compelling the message, however great the copy, however strong the sales argument… the way a page is designed will have a dramatic impact on conversion rates, for better or for worse.A List Apart: Articles: Design Choices Can Cripple a Website
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A new open source tool Gootrude (see the quick start, source code, and download links) that I wrote to do just this. The basic strategy is to take a collection of search terms defined by the user, automatically query Google for the number of results associated with each of these search terms (this is displayed [...]