I came across Google’s official position on Flash. It totally agrees with what we have been saying to our clients for years!
What will be interesting is what impact iPhone refusal to run Flash will have on this whole equation…
Page objects not sites
Try to use Flash only where it is needed. Many rich media sites such as Google’s YouTube use Flash for rich media but rely on HTML for content and navigation. You can too, by limiting Flash to on-page accents and rich media, not content and navigation. In addition to making your site Googlebot-friendly, this makes you site accessible to a larger audience, including, for example, blind people using screen readers, users of old or non-standard browsers, and those on limited low-bandwidth connections such as on a cell phone or PDA. As a bonus, your visitors can use bookmarks effectively, and can email links to your pages to their friends.
sIFR – font replacement
Our highest recommendation…
Non-Flash Versions
time consuming!
Official Google Webmaster Central Blog: Best uses of Flash
