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quinception.com
Links and jots of Quinn – web & search marketing and more
Archive for December, 2008
There are plenty of Really Expensive brand monitoring services out there for Social Media.
But reasonably priced brand monitoring? Here’s one service starting at $88 pm for corporate ($18 pm for individual)
Online reputation monitoring doesn’t have to be a complex, time-consuming task. With Trackur’s sophisticated online reputation monitoring technology, you can easily deploy your own reputation [...]
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In this interesting article, Yahoo network theorist tips-up Malcolm Gladwell’s Tipping Point Theory. Its an interesting read.
And this is not, he argues, mere academic whimsy. He has developed a new technique for propagating ads virally, which can double or even quadruple the reach of an ordinary online campaign by harnessing the pass-around power of everyday [...]
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Have a good look at the chart here, and the explanation from MS team in the comments:
The results consistently show that the effect of the display advertising is magnified by supporting it with a complementary search campaign; likewise, the impact of the search advertising is greatly increased when consumers are ‘primed’ with a well-planned display [...]
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Company logos which are credibility based will be successful when implemented up to four times greater than logos which are not credibility based. This is because we want to know that the company we are dealing with is competent and can be trusted to work with… Credibility based logo design projects the company as being [...]
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Interview with author of Mental Modes:
These days I’m trying to call it behavior, motivation, philosophy, and emotion but stay away from statement of fact, references to things, preference, and the actual use of the tool. I want to know what people think as they walk down the hallway to go do something. I call this [...]
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Card sorting involves users of a website ’sorting’ cards into groups that make the most sense to them. The cards represent content on the website. This process provides insight into how users think about information.
OptimalSort – What is it?
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A framework fro thinking about search optimisation in Joomla
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8 Ways to Buy Links Without “Buying Links”
Matt Cutts’ webspam team, a segment of Google’s broader Search Quality division, has made their position on buying and selling links for the purposes of boosting search engine rankings reasonably clear over the past 3 years. Here are the SEOMOZ suggestions on how to buy links without buying [...]
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