If every business has an archetype….
(from Living Brands andAccount Planning)
OR
Male archetypes: Chief, Bad Boy, Best Friend, Charmer, Lost Soul, Professor, Swashbuckler, and Warrior.
Female archetypes: Boss, Seductress, Spunky Kid, Free Spirit, Waif, Librarian, Crusader, and Nurturer.
Writer’s Guide to Heroes and Heroines
….does that mean every business story works within the 7 basic plots?
- Overcoming the Monster
- Rags to Riches
- The Quest
- Voyage and Return
- Comedy
- Tragedy
- Rebirth
Common Narratives in Storytelling
Or maybe we should look wider at the 36 Plots
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