quinception.com

Links and jots of Quinn – web & search marketing and more

Browsing in Brainfood

Watch the videos for demonstration of augmented reality.

It’s not possible today, but the emergence of more powerful, media-centric cellphones is accelerating humanity toward this vision of “augmented reality,” where data from the network overlays your view of the real world.

If You’re Not Seeing Data, You’re Not Seeing | Gadget Lab | Wired.com

A Relationship Economy….The intersection of technology and Human Relations
Serving an audience is a daunting task of never ending exchanges.  Today these exchanges are in the form of conversations. The currency you create from these conversations are the indicators of your brands value, whether personal or institutional. Old advertising methods have not been efficient in creating conversational currency. Simply put these old methods are anti-social and the market of conversations is indeed rejecting these methods. Don’t believe it?  Just 4% of users click on social-media ads, and 9% say they find the ads useful when deciding what to buy, according to a study by LinkShare.

The meta-model helps us to find clearer informations.

Distortions

Presuppositions – are assumptions in statements. Challenges:

  1. Are you saying that…?
  2. Are you assuming that…?

Mind reading – interpretation with no sensory basis. Challenges:

  1. How do you know…?
  2. What specifically do you mean by (interpretation)…?

Cause-effect – cause effect assumptions in responses. Challenges:

  1. How can x make you do y…?
  2. What did x do that prompted you to respond y…?

Complex equivelants – Distorted relationship  x means y . Challenges:

  1. Does x really mean y…?
  2. Are you sure x means y…?

Generalisations

Lost performatives – are unsupported statements. Challenges:

  1. According to who…?
  2. Who says…?

Modal operators of necessity – “should, ought, must, have to” statements. Challenges:

  1. What would happen if you didn’t…? (or did)
  2. What stops you from…?

Modal operators of possibility – “can’t, unable, impossible, have to” statements. Challenges move to more flexible language (might, could, possible, can may):

  1. What stops you?
  2. What would happen if you did…?

Universal qualifiers- “never, always, every , all” statements. Challenges:

  1. Always?
  2. Everyone?

Deletions

Nominalisations – are abstract nouns. By turning verbs to nouns, the concept become inflexible. De-nominalisation changes something back to an “ongoing” verb. Challenges:

  1. What exactly do you mean by [word]?

Unspecified verbs –  generalised verbs may not be clear eg. “hurt, break” statements. Challenges:

  1. How specifically did it…?
  2. What exactly did …?

Comparative deletions –  comparative words with hidden comparisons. “better than, good, smart” statements. Challenges:

  1. Compared to who…?
  2. [Better] than what exactly …?

Simple deletions –  simply lost information…. Challenges involve capturing the lost information.

back to NLP Patterns

This is a pattern for well-formed outcome, taken for Chris and Jules NLP Field Guide.

  1. What do I want?
  2. Is it achievable?
  3. What is the evidence of success?
  4. Is it in my control?
  5. Are the costs and consequences in my control?
  6. Do I have the resources?
  7. If I could have it now, would I take it?

Read more at http://www.nlp.com.au/outcomes.htm

Back to my NLP Patterns page

These are some essential NLP patterns to practice:

  1. Rapport, Pacing and Leading, and sensory acuity PRACTICE pacing and leading.
  2. Perceptual positions PRACTICE going to 2nd and 3rd position.
  3. Representational systems in language PRACTICE hearing and responding VAK.
  4. Representational systems and eye cues PRACTICE responding to eye cues in same VAK
  5. Circle of excellence (anchoring self) PRACTICE building context-specific performance states, based on past sensory memories
  6. Calibration and “mind reading” PRACTICE getting high quality information eg. “How do you know that?”
  7. Visual Anchoring (anchoring others) PRACTICE using visual anchors to anchors positive state
  8. Auditory Anchoring (anchoring others) PRACTICE using visual anchors to anchor positive state
  9. Well formed outcomes PRACTICE checking goals and outcome are well formed
  10. Outcome Intention and Consequences PRACTICE checking if all 3 are aligned
  11. Meta-model PRACTICE chunking down to specific and removing interpretations and distortions
  12. Six-step reframe PRACTICE
  13. Inner conflict PRACTICE negotiating between “parts”

Barry Schwartz has termed The Paradox of Choice: the mutually incompatible truths that we like having lots of alternatives, and yet we don’t. We crave choice while finding it paralyzing, and even disheartening.

Landing pages in PPC operate to reduce choice for this very reason. Less choice equals better chance to convert the customer….

The basics of the 6 step reframe are:

  1. Identify the behaviour to be changed
  2. Set-up signals with the “part” that runs that behaviour
  3. Identify a positive intent
  4. Create a new range of alternative behaviours
  5. Select the best three
  6. Check for objections

Back to NLP Exercises

If every business has an archetype….
archetype
(from Living Brands andAccount Planning)
OR
Male archetypes: Chief, Bad Boy, Best Friend, Charmer, Lost Soul, Professor, Swashbuckler, and Warrior.
Female archetypes: Boss, Seductress, Spunky Kid, Free Spirit, Waif, Librarian, Crusader, and Nurturer.
Writer’s Guide to Heroes and Heroines

….does that mean every business story works within the 7 basic plots?

  • Overcoming the Monster
  • Rags to Riches
  • The Quest
  • Voyage and Return
  • Comedy
  • Tragedy
  • Rebirth

Common Narratives in Storytelling

Or maybe we should look wider at the 36 Plots

I’d love to hear from people with experience with Thingamy. It sounds like you can only GET IT if you’ve used it….

Thingamy is the work-flow structure in itself – you (or somebody else) fires up a ‘flow’ when the customer calls, a patient arrives or whatever that starts your value adding activities. After that everything is automatic, tasks are delivered immediately when the previous task is done, it’s delivered to the right person and all information and tools are delivered in the same instance still allowing for participant-induced changes to the flow-path.

Thingamy business software

This fascinating article explores how ideas evolve – literally. Ideas compete and the best ideas rise to the surface. The study looks at how ideas mutate as they spread on Facebook.

Then something curious happened: It mutated. Since everyone who participates is supposed to paste the original instructions into her own note, it’s easy to tinker with the rules. Soon enough, 16 things (and 16 tagged friends) morphed into 15—and 17 and 22 and 35 and even 100. As the structure crumbled, more users toyed with the boundaries. Like any disease, “Random Things” was mutating in hopes of finding a strain that uniquely suited its host. In this case, the right number was vital to its survival: The more people who are tagged, the more likely the note is to spread. The longer the list, though, the more daunting it is to compose and the fewer participants will be roped in.

Evolution and Facebook’s “25 Random Things About Me”

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