Search for images - using images.
Soon Google will be reading text in images….
Welcome! - TinEye
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Links and jots of Quinn
Search for images - using images.
Soon Google will be reading text in images….
Welcome! - TinEye
Google themselves say:
Since keywords are analyzed differently, it’s best to create two separate campaigns - one geared to search and one geared to content. This allows you to structure each campaign with different objectives in mind.
see Google AdWords Learning Center - Contextual Targeting
But by DEFAULT they turn on content targetting in all campaigns!
» A quantitative look at SEO vs. PPC
A average CPC of $0.60 to $1.20 is more realistic for the targeted keywords but we gave ourselves the benefit of the doubt for this example. We still needed a 8.8% conversion rate which isn’t too probable. Its an example where some simple upfront analysis of the numbers will tell you that my $3,000 is better spent doing some SEO and link building so that I can get natural free search traffic that will last longer than a single month.
Organic SEO vs PPC: You Will Be Suprised Who Wins! | SEO NY, Search Engine Optimization : NewSunSEO | New York
So what about SEO vs PPC? The research revealed that visitors from PPC ads outperformed those from organic listings in every category except average number of page views per visit. The average sales dollar value per visitor arriving from a PPC ad was $1.91, or 41 percent higher than that of a visitor from an organic listing. In fact, paid traffic converted at a 20 percent higher rate and experienced an average order value 18% above that of traffic from organic listings.
SEO Vs PPC - Search Marketing Is Not A Fight
For example, we knew from our Google Adwords PPC data that the search term “accommodation swords dublin hotel” although having low volume, converted at 80% over a six month period. Using some simple SEO methods we were able to quickly and easily optimize the site for a number one position in the organic results for that term. That’s great, but as I mentioned, that search term as you can imagine has a very low volume. Do that one hundred times for search terms that you KNOW convert from testing with PPC and you have something pretty amazing. This is the idea behind long tail search engine optimisation.
http://www.redflymarketing.com/blog/dynamic-keyword-insertion-the-ultimate-guide/
Google Adwords Dynamic Keyword Insertion PHP Script
If you are targeting a specific search terms in your advertisement - make that keyword show up on your landing page. Heck, even have it show up as the title and actual url of your page. Now we are talking.
Graphviz is open source graph visualization software. It has several main graph layout programs. See the gallery for some sample layouts. It also has web and interactive graphical interfaces, and auxiliary tools, libraries, and language bindings.
Graphviz
Here is a good example oh how to create sitemap using nested lists.
http://wordpress.betech.virginia.edu/index.php/2007/10/03/css-sitemap/
You can see another demonstration here: http://wordpress.betech.virginia.edu/example/css-sitemap/chocolate.html
See also http://sitemappers.com/
However this doesn’t solve the problem of doing this based on a an actual crawl of the website! But here is a solution that does create maps from crawling… http://www.powermapper.com/products/mapper/index.htm. It will be interesting to see how this copes with unstructured websites. For example, can you move the boxes around to impose/modify the site structure….
A semantic system cannot be called “semantic” if it does not encapsulate the knowledge of languages. From this very basic fundamental requirement, we have to exclude all those fancy algorithms that rely on collecting statistics of links, symbols, words, clicking behaviors, and so forth. Statistics is a tool, not a model of a solution. To go the distance, we need a deterministic model of a language processing solution. We need algorithms that match the meaning of concepts (rather than mere words) and emulate “understanding.”
Semantic Search: An Antidote for Poor Relevancy - ReadWriteWeb
There are “over 200 SEO factors” that Google uses to rank pages in the Google search results SERPs. What are the search engine optimization rules?
Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization SEO Rules are listed below.
Google Ranking Factors - SEO Checklist
I came across Google’s official position on Flash. It totally agrees with what we have been saying to our clients for years!
What will be interesting is what impact iPhone refusal to run Flash will have on this whole equation…
Try to use Flash only where it is needed. Many rich media sites such as Google’s YouTube use Flash for rich media but rely on HTML for content and navigation. You can too, by limiting Flash to on-page accents and rich media, not content and navigation. In addition to making your site Googlebot-friendly, this makes you site accessible to a larger audience, including, for example, blind people using screen readers, users of old or non-standard browsers, and those on limited low-bandwidth connections such as on a cell phone or PDA. As a bonus, your visitors can use bookmarks effectively, and can email links to your pages to their friends.
Our highest recommendation…
time consuming!