Links and jots of Quinn – web & search marketing and more
With the Google Analytics Data Export API, you can develop client applications to request data from an existing Analytics profile for an authorized user, and refine the results of the request using query parameters. Currently, the Data Export API supports read-only access to your Google Analytics data. The current feeds in the Data Export API contain two general categories of Analytics data:
Google Analytics – Google Code
Here are some useful links on testing short vs long copy pages:
Supporting article regarding three word keyword sweetspot
Most PPC adverts are geo-targeted based on a users IP address.
So to preview adverts and search results AS IF you were in that country, you need to use another tool Google AdWords:
Ad Preview Tool
Barry Schwartz has termed The Paradox of Choice: the mutually incompatible truths that we like having lots of alternatives, and yet we don’t. We crave choice while finding it paralyzing, and even disheartening.
Landing pages in PPC operate to reduce choice for this very reason. Less choice equals better chance to convert the customer….
Split testing using Wordpress and Google Optimizer
The Google Website Optimizer Plugin integrates the Google Website Optimizer into WordPress blog posts and pages. It allows WordPress bloggers to insert the tracking codes required to run headline and copy tests to determine which blog copy/content drives the best conversions.
Google Website Optimizer Plugin for WordPress by ContentRobot
What I believe is missing from the SEO perspective’s intepretation of information architecture is the user perspective. Keyword research tools are one way of getting information about potential site visitors. Web analytics data also provides valuable feedback. However, information architects create website information architectures early in the design process.
SEO Vs. Web Site Architecture
This is a collection of over 400 blogs maintained by the staff at TopRank Online Marketing.
BIGLIST SEO Blogs | Online Marketing Blog
Good charts on how the traditional marketing funnel:
Eyeballs > Awareness > Consideration > Preference > Action > Loyalty > Buyers is DEAD
The Traditional Marketing Funnel Is Dead at Experience Planner by Scott Weisbrod
It sounds bizarre, almost counterintuitive, but many of best minds in the world of SEO appear to be rallying around the idea that submitting a feed to Google Sitemaps and Yahoo! Site Explorer is actually a terrible idea.
Google Sitemaps – Verify, but Don’t Submit