Supporting article regarding three word keyword sweetspot

• Analyis of OneUpWeb 2005 data: Seoxy
• Udi Manber – Unique searches

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Most PPC adverts are geo-targeted based on a users IP address.

So to preview adverts and search results AS IF you were in that country, you need to use another tool Google AdWords:
Ad Preview Tool

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A simple explanation for why Google prefers a high click thru rate in PPC Marketing.

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Need to do secure banking from a dodgy internet cafe – while on holiday….

The Incognito LiveCD is distributed as an ISO image file. Most CD recording software can record this file directly to a CD (note that this is not the same as simply putting the file on the CD, but an option like “record CD image” or “restore CD backup” should be used).

Download – Incognito LiveCD

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The meta-model helps us to find clearer informations.

Distortions

Presuppositions – are assumptions in statements. Challenges:

1. Are you saying that…?
2. Are you assuming that…?

Mind reading – interpretation with no sensory basis. Challenges:

1. How do you know…?
2. What specifically do you mean by (interpretation)…?

Cause-effect – cause effect assumptions in responses. Challenges:

1. How can x make you do y…?
2. What did x do that prompted you to respond y…?

Complex equivelants – Distorted relationship  x means y . Challenges:

1. Does x really mean y…?
2. Are you sure x means y…?

Generalisations

Lost performatives – are unsupported statements. Challenges:

1. According to who…?
2. Who says…?

Modal operators of necessity – “should, ought, must, have to” statements. Challenges:

1. What would happen if you didn’t…? (or did)
2. What stops you from…?

Modal operators of possibility – “can’t, unable, impossible, have to” statements. Challenges move to more flexible language (might, could, possible, can may):

1. What stops you?
2. What would happen if you did…?

Universal qualifiers- “never, always, every , all” statements. Challenges:

1. Always?
2. Everyone?

Deletions

Nominalisations – are abstract nouns. By turning verbs to nouns, the concept become inflexible. De-nominalisation changes something back to an “ongoing” verb. Challenges:

1. What exactly do you mean by [word]?

Unspecified verbs –  generalised verbs may not be clear eg. “hurt, break” statements. Challenges:

1. How specifically did it…?
2. What exactly did …?

Comparative deletions –  comparative words with hidden comparisons. “better than, good, smart” statements. Challenges:

1. Compared to who…?
2. [Better] than what exactly …?

Simple deletions –  simply lost information…. Challenges involve capturing the lost information.

back to NLP Patterns

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This is a pattern for well-formed outcome, taken for Chris and Jules NLP Field Guide.

1. What do I want?
2. Is it achievable?
3. What is the evidence of success?
4. Is it in my control?
5. Are the costs and consequences in my control?
6. Do I have the resources?
7. If I could have it now, would I take it?

Read more at http://www.nlp.com.au/outcomes.htm

Back to my NLP Patterns page

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These are some essential NLP patterns to practice:

1. Rapport, Pacing and Leading, and sensory acuity PRACTICE pacing and leading.
2. Perceptual positions PRACTICE going to 2nd and 3rd position.
3. Representational systems in language PRACTICE hearing and responding VAK.
4. Representational systems and eye cues PRACTICE responding to eye cues in same VAK
5. Circle of excellence (anchoring self) PRACTICE building context-specific performance states, based on past sensory memories
6. Calibration and “mind reading” PRACTICE getting high quality information eg. “How do you know that?”
7. Visual Anchoring (anchoring others) PRACTICE using visual anchors to anchors positive state
8. Auditory Anchoring (anchoring others) PRACTICE using visual anchors to anchor positive state
9. Well formed outcomes PRACTICE checking goals and outcome are well formed
10. Outcome Intention and Consequences PRACTICE checking if all 3 are aligned
11. Meta-model PRACTICE chunking down to specific and removing interpretations and distortions
12. Six-step reframe PRACTICE
13. Inner conflict PRACTICE negotiating between “parts”

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Barry Schwartz has termed The Paradox of Choice: the mutually incompatible truths that we like having lots of alternatives, and yet we don’t. We crave choice while finding it paralyzing, and even disheartening.

Landing pages in PPC operate to reduce choice for this very reason. Less choice equals better chance to convert the customer….

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There’s more and more case studies on social media, web 2.0 and enterprise 2.0. ….
Social Media Case Studies | The Parallax View: Social Media inside the Firewall / Enterprise Social Networks

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